Question 1

What is Brevo automation?

Accepted Answer

Brevo automation is a marketing tool that builds personalized customer journeys running automatically. You create workflows triggered by user behavior — signups, purchases, cart abandonment, page visits. The system sends emails, SMS, or WhatsApp messages based on your rules without manual intervention. It's part of Brevo's all-in-one marketing platform that includes email, CRM, and multichannel messaging. Over 500,000 businesses use Brevo globally, with automation driving significant engagement growth. The visual builder uses drag-and-drop — no coding required.

Question 2

Is Brevo automation free?

Accepted Answer

Brevo offers basic automation on the free plan, but with limitations. Free tier workflows are capped at 2,000 contacts, and you're limited to 300 emails per day. Advanced features like A/B testing and send-time optimization aren't included. For unlimited automation without contact caps, you need the Standard plan at approximately $18 per month. This unlocks unlimited workflows, testing capabilities, and optimization features. Most serious marketers upgrade to Standard quickly because free plan limits restrict growth potential.

Question 3

How many triggers does Brevo automation have?

Accepted Answer

Brevo automation includes 20+ built-in triggers covering most marketing scenarios. Common triggers include form submissions, purchases, cart abandonment, page visits, email opens, link clicks, list additions, and date-based events like birthdays. Custom event triggers let developers send API events from applications for even more flexibility. Each trigger can start a workflow automatically when the specified action occurs. You can combine triggers with conditions to create sophisticated entry rules for your automations.

Question 4

Can Brevo automate SMS and WhatsApp?

Accepted Answer

Yes, Brevo automation fully supports SMS and WhatsApp alongside email. You add SMS or WhatsApp actions to workflows just like email actions. The messages send automatically when contacts reach that step. Multichannel flows combining email, SMS, and WhatsApp increase response rates by 35% compared to email alone. WhatsApp automation expanded significantly in 2025 with support for automated replies and promotional messages. SMS and WhatsApp use separate credit purchases — they're not included in your email plan volume.

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