Brevo Landing Pages: How to Build High-Converting Pages in 2026
You’re running ads. You’re sending emails. You’re posting on social media. But where do all those clicks actually go? If you’re sending people to your homepage and hoping they figure things out… you’re losing leads. Homepages are busy. They have menus, links, distractions everywhere. What you need is a focused page built for one purpose — getting that signup, that download, that sale.
Brevo landing pages are no-code, drag-and-drop pages you build inside Brevo’s marketing platform to capture leads and promote campaigns without needing a website or coding skills. They connect directly to your email automation, CRM, and SMS tools. Everything lives in one place. And the best part? You can create unlimited landing pages for free.
The results speak for themselves. Brevo holds a 4.6 out of 5 rating on G2 from over 500 reviews. Users report 30% higher opt-in rates with properly designed GDPR-compliant forms. Small businesses see 3x more engagement compared to sending traffic to static websites. These aren’t complicated pages either. Most people build their first one in under an hour.
Why does this matter for your business?
Because every marketing campaign needs somewhere to send people. Email promotions, Facebook ads, Instagram links — they all need a destination. A dedicated landing page focuses visitor attention on one action. No distractions. No navigation menus pulling them away. Just your offer and a form to capture their information.
In this guide, you’ll learn exactly what Brevo landing pages are and how the builder works. We’ll walk through creating your first page step by step. You’ll see how forms capture leads and trigger automation workflows. We’ll cover pricing, use cases, and honest pros and cons.
Let’s build something that actually converts.
What Are Brevo Landing Pages?
Brevo landing pages are standalone web pages you create inside Brevo’s marketing platform using a visual drag-and-drop builder — no coding or separate website required. They’re designed specifically for lead capture, campaign promotion, and driving conversions.
Think of them as focused micro-sites. Unlike your main website with dozens of pages and navigation options, a landing page has one job. Maybe it’s collecting email signups for your newsletter. Maybe it’s registering people for a webinar. Maybe it’s promoting a product launch. Whatever the goal, the page exists to accomplish that single objective.
What makes Brevo landing pages different from other builders?
They’re built into an all-in-one marketing platform. When someone fills out your form, their information goes straight into Brevo’s CRM. You can trigger a welcome email automatically. You can add them to an SMS campaign. You can start a WhatsApp follow-up sequence. Everything connects without juggling multiple tools or setting up complicated integrations.
Brevo used to be called Sendinblue before rebranding in 2023. The landing page builder has evolved significantly since then. Early 2024 brought multi-page funnels and A/B testing. By late 2025, they added AI content suggestions, enhanced mobile optimization, and deeper CRM integration. The tool keeps getting better.
Who actually benefits from this?
Small businesses get the most value. You don’t need a developer or designer. Course creators build signup pages for lead magnets. Ecommerce stores create product launch pages. Coaches and consultants capture leads for discovery calls. Agencies build client campaign pages quickly. Really, anyone who needs to turn traffic into contacts benefits.
The pages are mobile-responsive by default. You don’t have to build separate mobile versions. Brevo handles that automatically. And because they’re hosted on Brevo’s servers, you don’t need separate hosting either. Publish on a Brevo subdomain for free, or connect your own custom domain on paid plans.
Brevo Landing Page Builder Features
The Brevo landing page builder includes a drag-and-drop editor, customizable forms, popup options, A/B testing, and built-in analytics — all designed for people without technical skills. You don’t need to write code or hire a designer. The visual interface handles everything.
The builder follows a block-based approach. You add sections to your page by dragging pre-made blocks onto the canvas. Headers, text sections, image galleries, forms, FAQ accordions — each block serves a specific purpose. Arrange them however you want. Customize colors, fonts, and spacing to match your brand.
Mobile optimization happens automatically. As you build, Brevo generates a mobile-responsive version of your page. You can preview exactly how it looks on phones and tablets before publishing. Given that most traffic comes from mobile devices now, this matters a lot.
The real power comes from integration. Your landing page isn’t isolated. It connects directly to Brevo’s email marketing, SMS campaigns, WhatsApp messaging, and CRM. When someone submits a form, you can trigger automated workflows immediately. No manual data transfer. No CSV exports and imports. Everything syncs in real time.
For beginners, this means you’re not learning multiple tools. You build your page, create your form, set up your automation — all in one dashboard. That simplicity saves hours compared to stitching together separate landing page builders, email platforms, and CRM systems.
Let’s look at each major feature in detail.
Drag-and-Drop Editor and Design Options
The drag-and-drop editor lets you build landing pages visually by placing pre-made sections and customizing them without writing any code. You see exactly what your page looks like as you build it. No surprises when you hit publish.
The interface works with content blocks. Brevo provides pre-made sections for common page elements. You’ll find blocks for headers with headlines and subtext. Benefit sections that highlight features. Image galleries for visual content. Form blocks for lead capture. FAQ accordions for common questions. Testimonial sections for social proof.
Building a page means dragging these blocks onto your canvas and arranging them in order. Want to move the form higher on the page? Drag it up. Want to add another benefit section? Drop one in. The visual approach means you always see the result immediately.
Customization goes deeper than just arrangement. Each block lets you edit text directly on the page. You can change colors to match your brand. Swap fonts. Adjust spacing and padding. Upload your own images and logos. The goal is making pages that look like yours, not generic templates.
For advanced users, Brevo includes a custom code option. You can add HTML, CSS, or JavaScript when needed. Maybe you want to embed a video player with specific settings. Maybe you need a custom tracking script. The option exists without being required.
Mobile preview shows exactly how your page appears on smaller screens. Brevo automatically adjusts layouts for mobile responsiveness. But you can manually tweak the mobile version if something doesn’t look right. This preview step catches problems before visitors see them.
The builder runs about 2x faster than coding pages manually according to Brevo’s data. For small businesses without developers, that speed difference matters. You can launch a campaign page in an afternoon instead of waiting days for someone to build it.
Lead Capture Forms and Popups
Lead capture forms in Brevo landing pages collect visitor information and sync it directly to your CRM and contact lists for immediate follow-up. Forms are where conversions actually happen. Everything else on the page exists to get people to fill them out.
You have several form types available. Standard embedded forms sit directly on your page. Popup forms appear based on triggers you set. Slide-in forms enter from the side of the screen. Exit-intent popups appear when someone moves to leave the page. Each type serves different purposes depending on your strategy.
Building forms happens inside the same drag-and-drop editor. You add a form block to your page, then customize which fields appear. Name and email are obvious choices. But you can add phone numbers, company names, dropdown selections, checkboxes — whatever information you need. Custom fields let you collect data specific to your business.
GDPR compliance comes built in. You can add consent checkboxes that subscribers must tick before submitting. Double opt-in sends a confirmation email before adding contacts to your list. These features matter if you have European visitors or simply want cleaner lists with genuinely interested subscribers.
Form validation prevents garbage submissions. Required fields must be completed. Email fields check for valid email formats. This reduces fake signups and bounced emails later.
Thank-you pages complete the experience. After someone submits your form, you choose what happens next. Show a thank-you message on the same page. Redirect to a separate thank-you page with next steps. Trigger a file download for lead magnets. The thank-you moment is also a chance to make another offer or set expectations.
The data shows properly designed forms with clear consent options generate 30% higher opt-in rates. People trust forms that explain what they’re signing up for. Transparency converts better than tricks.
A/B Testing and Page Analytics
A/B testing in Brevo landing pages lets you compare two versions of your page to see which one converts better, while built-in analytics track visitor behavior and form submissions. Guessing doesn’t work for optimization. Testing does.
The A/B testing process is straightforward. You duplicate your existing page to create a variant. Then you change one element — maybe the headline, the button color, the form placement, or the offer itself. Brevo splits your traffic between both versions. After enough visitors, you see which version wins based on actual conversion data.
This feature lives on the Business plan at $65 per month. Free and Starter plans don’t include A/B testing. For businesses serious about optimization, the upgrade pays for itself quickly. Even small conversion improvements compound into significant revenue over time.
What should you test first? Headlines usually have the biggest impact. A different headline can double or halve your conversion rate. Button text matters too — “Get My Free Guide” often outperforms “Submit.” Form length affects completions — sometimes fewer fields win, sometimes more specific forms attract better leads.
Analytics tracking extends beyond Brevo’s built-in stats. You can add Google Analytics scripts to track visitor behavior in detail. Facebook Pixel integration lets you build retargeting audiences from your landing page visitors. These tracking options live in the page settings and require just pasting your tracking codes.
Brevo’s native analytics show the essentials. You’ll see page views, unique visitors, form submissions, and conversion rates. You can track performance over time to spot trends. If a page suddenly drops in conversions, you’ll notice quickly.
Performance monitoring becomes part of your routine. Check your pages weekly. Identify underperformers. Create tests to improve them. This optimization cycle separates landing pages that generate real results from pages that just exist.
How to Create a Landing Page in Brevo
Creating a landing page in Brevo takes about 30-60 minutes and involves accessing the builder, adding content blocks, inserting your form, previewing on mobile, and publishing to your chosen domain. The process is beginner-friendly even if you’ve never built a page before.
Here’s the step-by-step walkthrough.
First, log into your Brevo account and find the landing page section. It sits in the main navigation under the marketing tools. Click to create a new page. Brevo asks what type of page you’re building — lead capture, product promotion, event registration, or custom. Picking a category helps the builder suggest relevant sections, but you can customize everything regardless of what you choose.
The editor opens with a blank canvas or minimal starter layout. Now you start adding blocks. Click the plus icon to see available sections. Drag a header block to the top. Add your headline, subheadline, and maybe a background image. Below that, drop in a benefits section explaining what visitors get. Keep stacking blocks until your page tells a complete story.
Form placement matters a lot. Most pages put the form “above the fold” — visible without scrolling. But longer pages might include multiple form blocks at different points. Every form connects to a contact list in your Brevo account. When you insert a form block, you choose which list new subscribers join.
Before publishing, always preview on mobile. Click the mobile preview button to see exactly how your page renders on phones. Check that text is readable. Make sure buttons are tappable. Confirm forms are easy to fill out on small screens. Most of your traffic probably comes from mobile, so this step isn’t optional.
Publishing gives you two options. Free accounts publish to a Brevo subdomain like yourpage.brevo-page.com. This works fine for testing or if you don’t have a custom domain. Paid plans let you connect your own domain for professional branding — something like offers.yourbusiness.com.
After publishing, set up your thank-you page. You can show a simple confirmation message or redirect visitors somewhere else. For lead magnets, this is where you deliver the download link. For webinar signups, confirm their registration and share calendar details.
Finally, connect your page to automation workflows. When someone submits your form, what happens next? On the Brevo automation side, you can trigger a welcome email immediately. Start a drip sequence over the following days. Add tags based on which page they signed up from. This connection between your landing page and email automation is where real results happen.
Automating Leads from Brevo Landing Pages
Automating leads from Brevo landing pages means form submissions instantly trigger email sequences, CRM updates, and follow-up messages without any manual work. This is where Brevo’s all-in-one approach really shines. Your landing page isn’t isolated. It’s connected to everything else.
Here’s how the connection works. Someone visits your page and fills out the form. The moment they click submit, Brevo adds them to your chosen contact list. But that’s just the beginning. You can set up automation workflows that trigger based on that form submission. A welcome email goes out within seconds. A tag gets added to their contact profile. A task gets created for your sales team. All automatic.
The setup happens in Brevo’s automation section. You create a workflow with “Form submitted” as the entry trigger. Then you build out what happens next. Maybe you send a thank-you email immediately. Then you wait one day and send educational content. Three days later, you send an offer. This drip sequence runs on autopilot for every new lead.
For lead magnets, the automation delivers the freebie. Someone signs up for your ebook. The workflow instantly sends an email with the download link. No waiting. No manual sending. The subscriber gets what they wanted immediately, and you’ve started building the relationship.
SMS and WhatsApp follow-ups extend your reach beyond email. Not everyone checks email quickly. But text messages get read within minutes. You can add an SMS step to your workflow for time-sensitive offers or event reminders. Brevo handles email, SMS, and WhatsApp in the same automation builder.
CRM integration means sales teams see new leads instantly. When a high-value lead submits your form, you can trigger a notification to your sales pipeline. The contact appears in your CRM with all the information they provided. Your team follows up while the lead is still warm.
The real power is having one dashboard for everything. You’re not exporting contacts from one tool and importing them into another. You’re not copying email addresses manually. The data flows automatically from landing page to email to CRM. That seamlessness saves hours every week and prevents leads from falling through cracks.
Example workflow: Someone signs up for your webinar. Immediately, they get a confirmation email with calendar details. One day before, they get a reminder via SMS. After the webinar, they get a follow-up email with the replay link. All of this runs without you touching anything after the initial setup.
Brevo Landing Pages Pricing and Limits
Brevo landing pages start completely free with unlimited pages on a Brevo subdomain, while paid plans starting at $25 per month add custom domains, SEO settings, and advanced features. The pricing structure favors small businesses who want real functionality without big upfront costs.
The free plan gives you more than most competitors offer in their paid tiers. You can create unlimited landing pages. No page limits. No visitor caps. Each page is mobile-responsive and connects to Brevo’s email and CRM tools. The main limitation is branding — your pages live on a Brevo subdomain like yourpage.brevo-page.com.
Starter plan costs $25 per month and removes the subdomain limitation. You can connect your own custom domain for professional branding. SEO settings become available — meta tags, page titles, favicons. You also get capacity for 20,000 contacts across your Brevo account. For most small businesses, this tier covers everything needed.
Business plan at $65 per month unlocks A/B testing and advanced automation features. If you’re serious about optimization, this is where you can run split tests on headlines, buttons, and page layouts. The plan also includes AI-powered features like send-time optimization for your email campaigns.
How does this compare to dedicated landing page tools? Unbounce starts at $99 per month. Leadpages begins around $49 per month. Instapage charges $199 per month for their basic plan. Brevo undercuts all of them while including email marketing, SMS, CRM, and automation in the same package. You’re not paying separately for each tool.
Form submission limits depend on your overall Brevo plan and contact allowance. The free plan limits daily email sends to 300, which affects how many automated follow-ups you can trigger. Paid plans increase these limits significantly.
Who should stay on free versus upgrade? If you’re testing ideas or running low-volume campaigns, free works fine. Once you want professional branding with your own domain, Starter makes sense. If optimization through A/B testing matters for your conversion rates, Business pays for itself through improved results.
The value proposition is clear. You get landing pages plus an entire marketing platform for less than standalone landing page builders charge for pages alone.
Brevo Landing Page Use Cases
Brevo landing page use cases include lead magnet downloads, webinar registrations, newsletter signups, product launches, and multi-step sales funnels — each designed to capture leads and trigger automated follow-ups. The builder handles all these scenarios without needing different tools.
Lead magnet pages are probably the most common use case. You create a free resource — an ebook, checklist, template, or guide. Your landing page explains what the resource covers and why it’s valuable. Visitors enter their email to get the download. The automation delivers the file and starts a nurture sequence. One dog trainer used this exact approach for a puppy training guide. That simple funnel eventually scaled into selling courses and books.
Webinar and event registration pages drive attendance. Your page explains the event topic, date, time, and what attendees will learn. The form captures signups. Automation sends confirmation emails, calendar invites, and reminder sequences before the event. Adding WhatsApp reminders boosts attendance rates by about 40% according to user data. After the event, follow-up emails share replays and related offers.
Newsletter signup pages grow your email list from various traffic sources. You might promote this page through social media bios, podcast mentions, or guest posts. The page sells the value of joining your list — what subscribers get, how often you email, why it’s worth their attention. Simple pages with clear value propositions convert best here.
Product launch pages create buzz and capture early interest. Before your product is ready, you build anticipation with a coming-soon page. Visitors join a waitlist to get notified at launch. This builds an audience before you have anything to sell. When launch day arrives, you have a warm list ready to buy.
Multi-page funnels guide visitors through a journey. Instead of one page, you create a sequence. Page one builds awareness and interest. Page two provides more details and social proof. Page three presents the offer and captures the signup. Brevo’s multi-page funnel feature connects these steps seamlessly. Users who complete multi-step funnels show 25% higher conversion rates compared to single-page approaches.
Ecommerce stores use landing pages for specific promotions. A seasonal sale gets its own page. A new product category gets a dedicated introduction page. Cart abandonment recovery pages remind shoppers what they left behind. Integration with Shopify pulls in product details dynamically.
The common thread across all use cases? Each page focuses on one goal and connects to automation for follow-up. That combination of focus plus automation drives results.
Brevo Landing Pages Pros and Cons
Brevo landing pages offer strong advantages for small businesses including free unlimited pages, native marketing integration, and beginner-friendly design — but they lack pre-built templates and gate some features behind paid plans. Here’s an honest look at both sides.
The pros start with pricing and accessibility. Free unlimited pages beats almost every competitor. You can build as many pages as you want without paying anything. For small businesses testing different offers, this removes financial risk from experimentation. Most other tools charge per page or limit you to a handful on free accounts.
Native integration with Brevo’s marketing suite saves time and money. Your landing pages connect directly to email automation, SMS campaigns, WhatsApp messaging, and CRM. You’re not paying for separate subscriptions and wrestling with integrations. One dashboard handles everything. Users report saving about 50% of the time they previously spent managing multiple tools.
The drag-and-drop builder works for non-technical users. You don’t need coding skills or design experience. The visual approach shows exactly what you’re building. Pre-made sections for common elements speed up the process. Most people create their first page in under an hour.
GDPR compliance comes built in. Consent checkboxes, double opt-in, privacy policy links — these features exist without plugins or workarounds. For businesses with European customers, this matters a lot.
Mobile responsiveness happens automatically. You don’t build separate mobile versions. Brevo handles the responsive design while letting you preview and adjust as needed.
Now the cons. No pre-designed templates means you start from scratch every time. Other tools like Leadpages or ConvertFlow offer dozens of professionally designed templates you can customize. Brevo gives you blocks and sections but not complete page templates. This slows down beginners who want something ready-made to modify.
A/B testing only exists on the Business plan at $65 per month. If you’re on free or Starter, you can’t run split tests through Brevo’s native tools. For serious optimization, you either upgrade or use external testing solutions.
Subdomain branding on the free tier looks less professional. Pages show yourpage.brevo-page.com instead of your own domain. Custom domains require at least the Starter plan at $25 per month.
Customization depth falls short of dedicated landing page builders. Leadpages and Unbounce offer more design flexibility and advanced features. If you need pixel-perfect control over every element, Brevo might feel limiting.
Who should choose Brevo landing pages? Small businesses wanting an affordable all-in-one solution. Beginners who need simplicity over advanced features. Anyone already using Brevo for email marketing.
Who might look elsewhere? Businesses needing extensive templates. Power users wanting maximum design control. Large companies requiring enterprise-level features.
