Question 1

What metrics does Brevo analytics track?

Accepted Answer

Brevo analytics tracks comprehensive email performance metrics including open rate, click-through rate, click-to-open rate, bounce rate, unsubscribe rate, delivery rate, and spam complaints. For ecommerce users, it tracks revenue attribution and conversion rates. Automation analytics show workflow performance at each step. Multichannel reporting covers SMS delivery rates, WhatsApp engagement, and push notification clicks. The platform also monitors deliverability indicators like sender reputation. All metrics update in real-time with 99% tracking accuracy across all plan levels.

Question 2

Is Brevo analytics free?

Accepted Answer

Yes, core Brevo analytics are included in the free plan. You get campaign performance reports, delivery and engagement metrics, real-time reporting, and basic dashboard views at no cost. However, advanced features require paid plans. A/B testing analytics, heatmaps, and custom dashboards need Standard plan ($18/month). AI-powered analytics through Aura require Professional plan ($65+/month). Enterprise analytics integrations like Omni require custom pricing. Basic performance monitoring works indefinitely on free, but serious optimization needs paid tiers.

Question 3

Does Brevo have AI-powered analytics?

Accepted Answer

Yes, Brevo offers AI-powered analytics through Aura, launched in early 2025. Aura provides send-time optimization that boosts open rates 20-30%. It suggests segments based on behavioral patterns you might miss. It optimizes A/B tests with statistical analysis. It predicts campaign performance before sending. Aura also surfaces automated insights highlighting important trends. AI analytics features require Professional plan or higher. Free and Starter plans include basic reporting without AI recommendations. The AI learns continuously, improving suggestions as you send more campaigns.

Question 4

Can Brevo track SMS and WhatsApp analytics?

Accepted Answer

Yes, Brevo analytics cover SMS, WhatsApp, and push notifications alongside email. SMS metrics include delivery rate, click rate, and opt-out rate. WhatsApp analytics track delivery status, read receipts, and link clicks. Push notification reporting shows delivery and engagement. All channels appear in unified dashboards for omnichannel visibility. You can compare performance across channels and track multichannel automation workflows. SMS and WhatsApp analytics require active usage of those channels with purchased credits. The unified view helps optimize multichannel campaign strategies.

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