Brevo Pricing: Plans, Costs, and What You Actually Pay

Pricing pages can be confusing. Some platforms hide costs behind vague “contact sales” buttons. Others charge per contact, which punishes you for growing your list. And then there’s the add-on trap — everything looks cheap until you realize the features you actually need cost extra.

Brevo pricing works differently. Here’s what you need to know upfront. Brevo charges based on emails sent, not contacts stored. You can have 100,000 contacts and pay the same as someone with 1,000 — as long as you’re sending similar volumes. That’s a massive advantage for businesses with large lists who don’t email everyone constantly.

The timing for understanding Brevo’s pricing couldn’t be better. On December 4, 2025, Brevo closed a €500 million funding round, officially reaching unicorn status. They’re now generating over €200 million in annual recurring revenue with 600,000+ customers globally. Despite this growth, pricing remains stable. No post-funding price hikes. The focus is on adding AI features and expanding capabilities, not squeezing existing customers.

In this guide, I’ll break down every Brevo pricing plan in detail. We’ll cover what’s included, what costs extra, and how Brevo compares to alternatives like Mailchimp and Klaviyo. By the end, you’ll know exactly what you’d pay for your specific situation — no surprises.

How Brevo Pricing Works

Before comparing plans, you need to understand Brevo’s pricing model. It’s fundamentally different from most email marketing platforms, and that difference usually saves you money.

Email-volume pricing, not contact-based pricing. This is the big one. Most competitors charge based on how many contacts you store. Mailchimp, for example, increases your bill as your list grows — even if you only email a fraction of those people. Brevo flips this around. You pay based on monthly email volume. Store unlimited contacts without paying more.

Why does this matter? Let’s say you have 20,000 subscribers but only send to 5,000 per month. With contact-based pricing, you’d pay for all 20,000. With Brevo, you pay for 5,000 emails sent. The savings compound as your list grows.

Monthly vs yearly billing. Brevo offers both options. Yearly billing saves approximately 10% compared to monthly. If you’re committed to the platform, annual plans reduce costs significantly over time. Monthly billing gives flexibility if you’re testing or have variable needs.

No contact limits on most plans. The free plan allows up to 100,000 contacts stored. Paid plans remove even that ceiling. You’re not penalized for list growth. This contact-unlimited pricing model is genuinely rare in the industry.

Add-ons for extras. The base plans cover email marketing essentials. Additional features like SMS credits, WhatsApp messaging, dedicated IP addresses, and branding removal come as add-ons. This keeps base prices low while letting power users pay for what they need.

Pay-as-you-go credits. For sporadic senders, Brevo offers email credits that don’t expire. Buy a block of credits, use them whenever you need. No monthly commitment required. Great for seasonal businesses or occasional campaigns.

99% deliverability included. Unlike some platforms that charge extra for deliverability features, Brevo includes robust email infrastructure across all plans. Shared IP reputation, authentication support, and sending optimization come standard.

The pricing model rewards efficient marketers. Send targeted campaigns to engaged segments rather than blasting your entire list, and you’ll pay less while getting better results.

Brevo Free Plan: What You Actually Get

Yes, Brevo has a genuinely free plan. Not a trial. Not a limited demo. A forever-free tier that works for real businesses with modest needs.

Here’s exactly what the Brevo free plan includes:

Sending limits: 300 emails per day. That’s roughly 9,000 emails per month if you max out every day. For small newsletters or transactional emails, this covers the basics.

Contact storage: Up to 100,000 contacts. This is surprisingly generous. Most free plans cap contacts at a few hundred or thousand. Brevo lets you build a substantial list before paying anything.

Email builder: Full access to the drag-and-drop editor with 40+ templates. You’re not getting a stripped-down version. The same builder paid users get is available on free.

AI content generator: Basic access to AI-powered content suggestions. Helpful for overcoming writer’s block or drafting subject lines.

Advanced segmentation: Create targeted segments based on contact attributes and behavior. This feature alone makes free accounts genuinely useful for personalized marketing.

Forms and popups: Capture leads with embedded forms and popup builders. Grow your list without third-party tools.

Basic automation: Workflows limited to 2,000 contacts. You can set up simple sequences like welcome emails, but complex automation requires paid plans.

Transactional emails: Send order confirmations, password resets, and other triggered messages. SMTP relay access included.

What’s missing on free:

• Brevo branding appears on all emails
• No A/B testing
• No landing page builder
• No advanced AI features
• No send-time optimization
• Daily sending cap restricts higher volumes
• Knowledge base support only — no live chat or phone

Who should use the free plan?

Solopreneurs testing email marketing. Side hustles sending occasional newsletters. Developers needing transactional email for small apps. Businesses evaluating Brevo before committing.

The free plan works indefinitely for small operations. When you hit the 300/day limit regularly or need automation beyond 2,000 contacts, it’s time to upgrade.

Brevo Paid Plans Breakdown

Free works for getting started. Paid plans unlock serious capabilities. Let’s break down each tier so you know exactly what you’re paying for.

Brevo’s paid structure includes Starter, Standard (also called Business), Professional, and Enterprise. Each tier adds features while removing limits. The jump from free to Starter is mostly about volume. The jump to Standard unlocks automation. Professional and Enterprise add multichannel and AI power.

Pricing scales with email volume across all paid plans. The base prices I’ll quote are for 5,000 emails monthly — the entry point. Higher volumes cost more, but the per-email rate typically decreases as you scale.

One important note: Brevo recently transitioned legacy plans from the old Sendinblue structure. If you’re on an older plan, your features and pricing might differ slightly. Current pricing reflects the December 2025 structure.

Let me walk through each plan in detail.

Brevo Starter Plan Pricing and Features

The Starter plan is your entry point to paid Brevo. It removes the daily sending cap and adds a few features, but it’s intentionally limited to keep costs low.

Pricing: Starts at approximately $8-9 per month for 5,000 emails. Scales with volume — expect around $25-70 monthly for higher sending needs. Yearly billing saves 10%.

What Starter includes:

Everything from the free plan carries over. You keep the email builder, templates, segmentation, forms, and basic automation. On top of that:

• No daily sending limit. The 300/day cap disappears. You get a monthly volume allocation instead. Send 5,000 emails whenever you want — all in one day or spread across the month.
• Monthly volume flexibility. Your limit is monthly, not daily. This works better for campaign-based sending where you might blast 3,000 emails one day and nothing the next.
• AI content generator. Enhanced access to AI-powered writing assistance for emails.
• Basic reporting. See opens, clicks, and campaign performance. Nothing fancy, but functional.

What Starter doesn’t include:

• Brevo branding still appears. You need the branding removal add-on (~$10.80/month) to send logo-free emails.
• No unlimited automation. Workflows still limited. Basic sequences work, but advanced automation requires Standard.
• No A/B testing. Can’t test subject lines or content variations.
• No landing pages. Need third-party tools for dedicated campaign pages.
• No advanced reporting. Heatmaps, device breakdown, geography — these require Standard.
• No send-time optimization. The AI that determines optimal sending times is locked to higher tiers.

Who should use Starter?

Small businesses sending regular campaigns who’ve outgrown free plan limits. If you’re sending newsletters, promotional emails, or updates without complex automation needs, Starter covers you affordably.

A shop sending 10,000 emails monthly pays approximately $25 on Starter. Compare that to contact-based competitors charging triple for similar volume with a 10,000-person list.

The value is clear for straightforward email marketing. Just know that serious automation requires upgrading.

Brevo Standard/Business Plan Pricing and Features

Standard is where most growing businesses land. It’s the sweet spot between affordability and capability — unlocking the features that actually drive results.

Pricing: Starts at approximately $16-18 per month for 5,000 emails. Higher volumes scale accordingly. Yearly billing applies the 10% discount.

What Standard includes:

Everything from Starter, plus significant upgrades:

• Unlimited marketing automation. No more workflow contact limits. Build as many automations as you need with as many contacts as you want. This alone justifies the upgrade for most businesses.
• A/B testing. Test subject lines, content, send times, and more. Data-driven optimization becomes possible.
• Advanced reporting. Heatmaps showing where people click. Device and geography breakdowns. Engagement patterns over time. Real insights, not just basic stats.
• Send-time optimization. Brevo’s AI analyzes individual contact behavior and delivers emails when each person is most likely to open. Users report 20% higher open rates with this feature enabled.
• 1 landing page included. Create dedicated campaign pages within Brevo. No need for external landing page tools for basic needs.
• Web and event tracking. Monitor visitor behavior on your site. Use that data to trigger automations and personalize messaging.
• Brevo branding removed by default. No add-on needed. Your emails look fully professional.

What Standard doesn’t include:

• No WhatsApp or push notifications (Professional feature)
• No AI segmentation or contact scoring (Professional feature)
• No phone support (Professional and Enterprise only)
• No dedicated IP (Enterprise only)

Who should use Standard?

Businesses serious about automation and optimization. Ecommerce stores running abandoned cart recovery. SaaS companies nurturing leads through sequences. Anyone who wants to test, optimize, and automate their email marketing.

The jump from Starter to Standard is roughly $8-10 monthly for the same volume. For that difference, you get unlimited automation, A/B testing, advanced analytics, and AI optimization. The ROI math works out quickly.

Standard is the most popular tier for a reason. It delivers the capabilities that actually move metrics without enterprise-level pricing.

Brevo Professional and Enterprise Plans

Not every business fits neatly into Starter or Standard. Some need multichannel power. Others need enterprise-grade infrastructure. Professional and Enterprise tiers serve these advanced needs.

Professional Plan — Starting at $449/month

Professional targets mid-size teams going omnichannel. The price jump is significant, but so are the capabilities.

What Professional adds beyond Standard:

• WhatsApp campaigns. Send automated WhatsApp messages as part of your workflows. Huge for markets where WhatsApp dominates communication.
• Push notifications. Mobile and web push messaging integrated into your automation builder.
• Popups. Advanced popup builder for on-site lead capture and messaging.
• AI segmentation. Automatically group contacts based on behavior patterns and predictions. The December 2025 update added custom attribute support — segment by purchase history, engagement scores, or any data you track.
• Contact scoring. Assign values to leads based on engagement. Route hot leads to sales automatically.
• Data Analyst. AI-powered insights into your marketing performance.
• Advanced ecommerce features. Deeper integration with stores for product recommendations and purchase-based automation.
• Multi-user access. 10+ seats for teams. Role-based permissions control who can do what.
• Phone support. Dedicated phone access plus deliverability specialist support.

Professional makes sense for teams sending 150,000+ emails monthly who need multichannel capabilities. The AI features — segmentation, scoring, analysis — provide genuine competitive advantages for sophisticated marketing operations.

Enterprise Plan — Custom Pricing

Enterprise serves large organizations with complex requirements. No public pricing — you contact sales for a custom quote based on your specific needs.

What Enterprise adds:

• Multi-account management. Manage multiple brands or business units from a unified dashboard.
• Custom objects. Store and use custom data structures beyond standard contact attributes.
• Brevo Mobile Wallet. Digital wallet passes for loyalty and mobile engagement.
• Custom loyalty engine. Build tailored loyalty programs within the platform.
• Dedicated IP. Your own sending IP address for complete reputation control.
• SSO/SAML. Enterprise security and identity management integration.
• Tailored onboarding. Custom setup assistance for your specific use case.
• Dedicated Customer Success Manager. A named contact who knows your account and helps optimize results.

Enterprise targets businesses sending millions of emails monthly with specific compliance, security, or customization requirements. If you’re asking “do I need Enterprise?” — you probably don’t yet. When you do, you’ll know.

Brevo Add-Ons and Hidden Costs

Base plan pricing tells only part of the story. Add-ons can significantly increase your monthly bill if you’re not careful. Let me walk through what costs extra so you can budget accurately.

The good news? Brevo is transparent about add-ons. Nothing is truly hidden. But some features you might assume are included actually require additional payment.

Brevo branding removal — ~$10.80/month

On Starter plan, every email includes a small Brevo logo at the bottom. For a professional appearance, you’ll want this removed. The add-on costs approximately $10.80 monthly. Standard plans and above include branding removal by default.

If you’re on Starter and care about brand perception, factor this cost in. Your effective Starter price becomes roughly $19-20 monthly, not $9.

SMS credits — Volume-based pricing

SMS messaging isn’t included in email plans. You purchase credits separately based on volume and destination country. Pricing varies significantly by region — expect approximately $10-30 per 1,000 messages depending on where you’re sending.

Credits work on a pay-as-you-go basis. Buy what you need, use them when ready. They don’t expire, which is nice. But for heavy SMS users, costs add up quickly.

WhatsApp credits — Volume-based pricing

Similar to SMS, WhatsApp messaging requires separate credit purchases. Pricing follows Meta’s conversation-based model with Brevo’s margin on top. Plan for similar per-message costs as SMS, varying by country.

WhatsApp features are only available on Professional plans and above. You need the right plan tier before you can even buy credits.

Sales Essentials — ~$27.92/month per seat

Brevo offers CRM and sales pipeline tools as add-ons. Sales Essentials includes deal pipelines, AI contact enrichment, and basic sales automation. Each seat costs approximately $28 monthly.

Sales Advanced — ~$58.50/month per user

For bigger sales teams, Sales Advanced adds more sophisticated features. The per-user pricing makes this expensive for larger teams but reasonable for small sales operations.

Dedicated IP — Enterprise or ~$251/year add-on

Dedicated IP addresses give you complete control over sender reputation. You’re not sharing with other senders. This matters for high-volume senders or businesses with strict deliverability requirements.

Enterprise plans include dedicated IPs. Lower tiers can sometimes add them for approximately $251 annually, though availability varies.

Pay-as-you-go email credits

Beyond your monthly plan, you can purchase additional email credits for burst sending. These non-expiring credits work for seasonal spikes or one-off campaigns exceeding your plan limits. No phone support comes with credit purchases though.

Yearly billing discount — Save 10%

This isn’t an add-on cost — it’s a savings opportunity. Committing to annual billing reduces your effective monthly rate by 10%. On Standard at $18/month, that’s roughly $22 saved yearly. Small, but it adds up across plans and add-ons.

What doesn’t cost extra?

Transactional emails use your regular email quota. Automation workflows are unlimited on Standard and above without additional fees. Deliverability features, authentication, and support (within your plan tier) come included. The core email marketing functionality doesn’t have hidden paywalls.

Budget realistically. If you need SMS, sales tools, or branding removal, add those costs to your plan price for accurate monthly projections.

Brevo Pricing vs Mailchimp and Competitors

Brevo’s pricing model is unusual in the email marketing space. Understanding how it compares to alternatives helps you evaluate whether it’s actually a good deal for your situation.

The fundamental difference: Email volume vs contact count

Most competitors — Mailchimp, Klaviyo, ActiveCampaign — charge based on contacts stored. The more people on your list, the more you pay. Even if you never email half of them.

Brevo charges based on emails sent. Store as many contacts as you want. Your bill depends on how many messages you actually send.

This difference matters enormously for growing businesses. Let’s compare real scenarios.

Scenario: 20,000 contacts, 10,000 emails monthly

The gap is dramatic. Brevo costs a fraction of contact-based alternatives for identical functionality. As your list grows but sending stays controlled, the savings compound.

Mailchimp comparison

Mailchimp is the most recognized name in email marketing. Brand familiarity is their advantage. But pricing works against growing businesses.

Mailchimp’s free plan allows only 500 contacts and 1,000 monthly sends. Brevo’s free plan allows 100,000 contacts and 9,000 monthly sends. The gap is massive.

On paid plans, Mailchimp charges more for fewer emails once you have a substantial list. Users switching from Mailchimp to Brevo commonly report 50-70% cost reductions.

One user feedback captured this perfectly: “Switched from Mailchimp — saved big on contacts, but upgraded for automation.”

Klaviyo comparison

Klaviyo dominates ecommerce email marketing. Their Shopify integration is excellent. But pricing is steep.

Klaviyo charges per contact with aggressive tier jumps. A 10,000-contact list costs around $150 monthly before you send a single email. Brevo’s equivalent automation capabilities cost a fraction of that.

Brevo’s ecommerce integrations have improved significantly. For shops prioritizing value over ecosystem lock-in, Brevo delivers comparable features at lower cost.

Where Brevo is less competitive

Add-ons can close the pricing gap. If you need SMS, WhatsApp, sales tools, and dedicated IP, costs accumulate. A fully-loaded Brevo setup might approach competitor pricing.

Brevo’s ecommerce features, while improved, aren’t as deep as Klaviyo’s. Predictive analytics and product recommendations are more advanced on dedicated ecommerce platforms.

Enterprise features require Enterprise pricing. Competitors sometimes offer more flexibility at mid-tier levels.

The value verdict

For most small to mid-sized businesses, Brevo offers the best price-to-feature ratio in 2026. The email-volume pricing model rewards efficient marketing. Unlimited automation on Standard at $18/month beats almost every alternative.

As Email Tool Tester noted in their December 2025 update: “Brevo stays affordable with surprising advanced features; add-ons are the real cost driver.”

When to Upgrade Your Brevo Plan

Staying on the wrong plan wastes money — either overpaying for features you don’t use or limiting growth by avoiding necessary upgrades. Here’s how to know when it’s time to move up.

Upgrade from Free to Starter when:

• You consistently hit the 300 emails/day limit
• Daily sending caps disrupt your campaign timing
• You need to send time-sensitive campaigns that can’t wait for tomorrow’s quota reset
• The Brevo branding bothers you (though you’ll still need the add-on on Starter)

The jump is approximately $8-9 monthly for 5,000 emails. If you’re sending regularly and hitting daily limits, this upgrade pays for itself in flexibility.

Upgrade from Starter to Standard when:

• You want to automate beyond basic sequences
• A/B testing would improve your campaigns
• You’re serious about optimizing send times
• You need landing pages without third-party tools
• Advanced reporting would inform better decisions
• Branding removal matters (included on Standard)

The difference is roughly $8-10 monthly for the same volume. For unlimited automation, testing, and AI optimization, this is arguably the best value upgrade in email marketing.

Most businesses should target Standard as their long-term tier. It has everything needed for sophisticated email marketing without enterprise pricing.

Upgrade from Standard to Professional when:

• Multichannel messaging (WhatsApp, push) is essential
• Your volume exceeds 150,000 monthly emails
• AI segmentation would meaningfully improve targeting
• Contact scoring would help prioritize sales outreach
• You have a team needing 10+ user seats
• Phone support matters for your operations

Professional is a significant jump to $449+ monthly. Make sure you’ll actually use the multichannel and AI features. Otherwise, Standard serves most needs.

Consider Enterprise when:

• You’re sending millions of emails monthly
• You need dedicated IP for deliverability control
• Multi-account management is required
• Custom integrations or objects are necessary
• Security requirements include SSO/SAML
• You want a dedicated Customer Success Manager

Enterprise isn’t about features you want — it’s about requirements you have. Large organizations with compliance and customization needs are the target audience.

Best practices for plan optimization:

• Start with Standard if you’re serious about email marketing. The unlimited automation justifies the cost immediately.
• Review usage quarterly. Check if you’re near volume limits or paying for unused capacity.
• Calculate add-on costs before upgrading. Sometimes staying on a lower plan plus add-ons beats upgrading.
• Use yearly billing once you’re committed. The 10% savings adds up.
• Don’t upgrade preemptively. Wait until you actually need the features. Brevo doesn’t penalize you for upgrading mid-cycle.

The goal is matching your plan to your actual needs — not the features you think you might want someday.

FAQs About Brevo Pricing